Uncovering The Story: Who Was Barrett Jackson's Brother?

Mr. Hailey Graham Jr. 25 Jul 2025

Many people who love cars and the excitement of auctions often wonder about the people behind the famous Barrett-Jackson events. It's a name that really brings to mind classic cars and big sales, so it's only natural to be curious about the family that built such a grand tradition. You might hear the name "Barrett Jackson" and wonder if it refers to one person, or perhaps a group of people, and who might be related to them. This curiosity about the individuals who shaped this well-known company is, you know, quite common.

The Barrett-Jackson auction company, which is quite a big deal in the collector car world, has a history that goes back many years. It didn't just appear overnight; it grew from a shared passion for automobiles and a vision held by a couple of very dedicated people. So, when folks ask, "Who is Barrett Jackson's brother?", they're often trying to get a better grasp of the family connections and the journey that brought this auction house to where it stands today. It's a story, actually, that's deeply rooted in family ties and, frankly, some pretty significant challenges.

This article aims to clear up that very question by looking at the Jackson family's role in the auction's rise to prominence. We'll explore the key figures, their contributions, and the personal events that shaped the company's path. You'll get to learn, more or less, about the people who helped make Barrett-Jackson the celebrated name it is today, especially focusing on the brother connected to the current leader of the Jackson family's involvement.

The Jackson Family Behind the Auction Legacy
- The Founding Visionaries: Russ Jackson and Tom Barrett
- Craig Jackson: Taking the Wheel
Unveiling the Brother: Brian Jackson's Story
- A Shared Passion and Early Days
- The Tragic Loss and Craig's Sole Leadership
The Barrett-Jackson Legacy Continues
Frequently Asked Questions About the Jackson Family
Conclusion

The Jackson Family Behind the Auction Legacy

The story of Barrett-Jackson, the auction powerhouse, is really a family saga, especially when you consider the Jackson side of the partnership. It started out, in a way, as a meeting of minds between two car enthusiasts, Russ Jackson and Tom Barrett, way back in the 1960s. These two gentlemen shared a deep appreciation for automobiles, and that common interest, you know, sparked something quite special. Their initial collaboration laid the groundwork for what would become a globally recognized name in collector car sales, and it's quite a tale of how things came together.

Initially, their efforts were a bit different from the huge auctions we see today. In 1967, for instance, they organized a car show and parade. This event wasn't just for fun; it was, actually, a way to gather money for the art center and library in Scottsdale, Arizona, which is pretty neat. This early venture showed their commitment to both cars and their community, setting a tone for the organization's future. It was, in some respects, a humble beginning for such a grand enterprise.

By the autumn of 1971, the focus began to shift. The car show aspect was gradually phased out, and work began on creating a collector car auction. This change marked a significant turning point, moving towards the format that would eventually bring them widespread fame. The evolution from a local car show to a dedicated auction, you see, was a deliberate step to cater to a growing interest in collector vehicles, and it truly set them on a path to success.

The Founding Visionaries: Russ Jackson and Tom Barrett

Russ Jackson, along with Tom Barrett, were the foundational figures who brought the Barrett-Jackson vision to life. Their combined passion for cars and their drive to create something unique led to the establishment of this renowned organization. Russ Jackson, Craig's father, played a truly central role in getting the whole thing off the ground. He had a strong belief in the value of collector cars and, really, the thrill of the auction process.

The very first event they put together was known as Fiesta del Auto Elegance. This name itself, you know, suggests a certain flair and appreciation for the beauty of classic automobiles. It was a gathering where car enthusiasts could admire rare vehicles, and it provided a platform for these special cars to be seen. This initial concept, arguably, helped build the foundation of trust and excitement that still surrounds Barrett-Jackson events today. It was a very important first step.

Their partnership was quite effective, blending their individual strengths to create a successful venture. Russ Jackson, with his knowledge of cars and his organizational skills, worked hand-in-hand with Tom Barrett to cultivate an environment where car buffs could connect and pursue their shared interests. This collaborative spirit, you see, was a key ingredient in the early days of the company, making it a place where people felt welcome and excited about cars. They were, in short, a great team.

Craig Jackson: Taking the Wheel

Craig Jackson, the son of co-founder Russ Jackson, stepped into a very significant role within the company in 1995. This was a pivotal moment, as he took over full operations, assuming the position of chairman and CEO. His journey into the business world, actually, started much earlier, long before he became the top leader. He had been learning the ropes from a young age, which really prepared him for the big responsibilities that lay ahead.

Working at his father’s company, Craig gained firsthand experience in various aspects of the automotive world. He learned the ins and outs of car restoration, understanding what makes a vehicle truly special and valuable. He also got to know the intricacies of sales and, you know, the dynamic environment of auctions. This hands-on learning, you see, was absolutely crucial for his future leadership, giving him a deep appreciation for every part of the business.

Under Craig's leadership, the auction events saw some pretty big changes and expansions. He made sure to add more vendors, creating a richer experience for attendees beyond just the cars themselves. He also introduced live entertainment, which, frankly, made the events even more engaging and fun for everyone. Perhaps one of his most impactful decisions was broadcasting the event live on television, which really brought the excitement of the auction to a much wider audience, changing the game for good.

Craig's vision was to make Barrett-Jackson more than just an auction; he wanted it to be a full-fledged experience, a destination for car lovers. From piloting the family business into the world of live television to overseeing the sale of some of the most iconic cars in history, his story is, you know, as fast-paced and exciting as the vehicles themselves. He's been instrumental in shaping the company into the global phenomenon it is today, a truly impressive feat.

Unveiling the Brother: Brian Jackson's Story

When people ask, "Who is Barrett Jackson's brother?", they are typically referring to the family of Craig Jackson, the current leader of the Barrett-Jackson auction. Craig Jackson did, in fact, have a brother named Brian Jackson. Brian was an important part of the Jackson family's involvement in the car business, working alongside his father and brother in the early days. His presence was, you know, a part of the family's collective effort in building the company.

Brian Jackson shared the family's passion for automobiles and contributed to the foundational work of the company. He was involved in the daily operations, learning about car restoration and the auction business right there with his family. This shared experience meant that the brothers, Craig and Brian, grew up immersed in the world of cars, developing a deep understanding and love for the industry. It was, you see, a true family affair from the very beginning.

His early involvement helped shape the company's growth, even if his time with the business was, unfortunately, cut short. Brian's contributions, though perhaps less publicly known than Craig's later leadership, were still a part of the fabric of the company's history. It's important to remember that these ventures often rely on the collective efforts of many individuals, and Brian was, quite frankly, one of those key people in the early years.

A Shared Passion and Early Days

Craig Jackson’s journey into the business world, as mentioned, began at a young age, and he wasn't alone in that early experience. Alongside his brother, Brian Jackson, he worked at their father’s company, which is pretty interesting. This meant they both spent their formative years learning about cars, getting their hands dirty with restoration projects, and understanding the nuances of selling and auctioning vehicles. It was, in some respects, a unique upbringing for both of them.

Their father, Russ Jackson, instilled in them a love for automobiles and a strong work ethic. The brothers learned from the ground up, understanding every detail of car restoration. This practical experience was, you know, invaluable. It wasn't just about the business side; it was about truly appreciating the craftsmanship and history of each car that passed through their hands. They were, basically, immersed in the world of classic cars.

The early days were about more than just work; they were about building a family legacy. Brian and Craig, working side by side, contributed to the growth of what would become a very significant name in the automotive world. This shared experience of learning and working together undoubtedly forged a strong bond between them. It was, you know, a time of shared discovery and hard work, setting the stage for future developments.

Their involvement from such a young age meant they had a very deep understanding of the industry, a kind of knowledge that can only come from hands-on experience. This early exposure to the intricacies of car sales and auctions, you see, gave them a unique perspective. It was, quite frankly, a foundational period that shaped their individual and collective paths within the family business, making them both very knowledgeable about the trade.

The Tragic Loss and Craig's Sole Leadership

The Jackson family, unfortunately, faced a series of very sad events that profoundly impacted the company's leadership. Tragedy struck when Russ Jackson, Craig and Brian's father and a co-founder of Barrett-Jackson, passed away in 1993. His death, caused by colon cancer, was a significant loss for the family and the burgeoning business. It was, you know, a very difficult time for everyone involved, marking the end of an era for the company's founding generation.

Just two years later, in 1995, another heartbreaking event occurred. Brian Jackson, Craig’s brother, also passed away at the relatively young age of 49. This second loss, coming so soon after their father's death, was, actually, a truly devastating blow to the family. It meant that Craig Jackson was left to lead the company by himself, taking on the full weight of responsibility at a very challenging time. It was, in some respects, a burden that few would wish to bear.

These personal losses meant that Craig had to step up and take the reins as the sole leader of the company. He became the chairman and CEO in 1995, a role he assumed under incredibly difficult circumstances. Despite the grief and the immense pressure, he continued to drive the company forward, honoring the legacy of his father and brother. It's a testament, you know, to his resilience and dedication to the family business.

The period following these losses was, undoubtedly, a time of immense change and adaptation for Barrett-Jackson. Craig had to not only manage his personal grief but also guide a growing company through a period of transition. His ability to navigate these challenges and continue to expand the auction's reach, including broadcasting events live, really speaks volumes about his character and vision. He was, basically, left with a very big task, and he rose to the occasion.

The Barrett-Jackson Legacy Continues

Under Craig Jackson's dedicated leadership, the Barrett-Jackson auction has not only endured but has also grown into a global phenomenon. He took the foundation laid by his father and Tom Barrett and, you know, propelled it to new heights. The decision to broadcast the events live on television, for instance, was a game-changer, bringing the excitement of the auction block right into people's homes across the world. This move, quite frankly, expanded their reach immensely.

Craig also focused on making the auction events more comprehensive, adding a variety of vendors and live entertainment to the experience. This transformed the auctions from just car sales into full-fledged automotive festivals, attracting a much broader audience. People come not just to buy cars but to enjoy the atmosphere, see rare vehicles, and, you know, be part of a vibrant community. It's become a really big event.

The company continues to set records and sell some of the most iconic and sought-after collector cars in history. This ongoing success is a direct reflection of the vision and hard work of the Jackson family, particularly Craig's unwavering commitment. The story of Barrett-Jackson is, in a way, a powerful example of how passion, resilience, and a clear vision can build something truly lasting. It's a testament, you see, to the enduring appeal of collector cars and the thrill of the auction.

The legacy of Russ Jackson and Brian Jackson lives on through Craig's continued efforts and the enduring success of the Barrett-Jackson brand. Every auction event, in a sense, carries forward the spirit of those who helped build it from the ground up. The company remains a premier destination for car enthusiasts and collectors, a place where automotive dreams, basically, come true. It's a very special place for many people.

Frequently Asked Questions About the Jackson Family

Who are the founders of Barrett-Jackson?

The Barrett-Jackson auction company was founded by two passionate car buffs: Russ Jackson and Tom Barrett. They came together in the 1960s with a shared love for automobiles. Their initial efforts included a car show and parade in 1967, which was, you know, a way to raise money for a local art center and library. By 1971, their focus shifted, and they began work on what would become the renowned collector car auction we know today. So, it was really a joint effort between these two individuals to get things started.

What happened to Craig Jackson's brother?

Craig Jackson’s brother, Brian Jackson, unfortunately passed away in 1995 at the age of 49. This tragic event followed the death of their father, Russ Jackson, who had passed away from colon cancer in 1993. These losses left Craig as the sole leader of the Barrett-Jackson company. Brian had worked alongside his father and brother in the business, learning about car restoration, sales, and auctions from an early age. His passing was, frankly, a very sad moment for the family and the company.

No, Craig Jackson, the CEO of Barrett-Jackson, is not related to the famous musician Michael Jackson or the Jackson Five family. The "Jackson" in Barrett-Jackson refers to the family of Russ Jackson, who co-founded the auction company with Tom Barrett. While the name "Jackson" is shared, these are two entirely separate families with distinct histories and careers. It's a common point of confusion, you know, but they are not connected by blood.

Personal Details and Bio Data of Craig Jackson

Name	Craig Jackson
Role	Chairman & CEO, Barrett-Jackson Auction Company
Father	Russ Jackson (Co-founder of Barrett-Jackson)
Brother	Brian Jackson (Deceased)
Took Over Operations	1995

Conclusion

The question "Who is Barrett Jackson's brother?" leads us right into the heart of the Jackson family's deep connection to the famous Barrett-Jackson auction. We've seen that the company's roots run deep, starting with Russ Jackson and Tom Barrett, and then passing through significant family transitions. Craig Jackson, the current leader, stepped into his role during a truly challenging period, following the sad passing of both his father,

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Table of Contents

The Jackson Family Behind the Auction Legacy